Short answer: At Yondsite’s published partner rates, a white-label landing page costs $300 to $500, a 5 to 7 page business website costs $900 to $1,600, and an e-commerce build costs $2,500 to $4,500. The final price depends on scope, platform, content readiness and deadline. Your agency then adds its own strategy and project management time, plus margin, before quoting the client.
Key takeaways
- Compare quotes by scope, not by the headline price.
- Unique layouts, custom features and e-commerce move the price more than page count alone.
- Project pricing suits one or two builds a month. A dedicated team starts to make sense at three.
- Set your client price from a target margin, not a random multiplier.
- Get revisions, platform costs and confidentiality in writing before you accept a quote.
How much does white-label web design cost?
These are Yondsite’s current partner rates. They are wholesale prices for agencies, not what your client would pay, and the pricing page always has the latest numbers.
| Project | Partner rate | Typical timeline |
|---|---|---|
| Landing page | $300 to $500 | 3 to 5 days |
| Business website, 5 to 7 pages | $900 to $1,600 | 10 to 14 days |
| Larger site, 10 to 15 pages | $1,800 to $2,900 | 14 to 20 days |
| E-commerce build | $2,500 to $4,500 | 15 to 25 days |
| Redesign or platform migration, up to 7 pages | $700 to $1,400 | 7 to 12 days |
| Extra page on any build | $90 to $150 | Adds 1 day |
Treat market figures as a rough guide only. A 2026 guide from Unicrew puts template-based builds on white-label platforms at $500 to $5,000 per site, and custom work from nearshore or offshore teams at $3,000 to $25,000. The gap is wide because those quotes describe very different work.
What changes the price of a white-label website?
Five things move a quote more than anything else:
- Unique layouts: ten pages built from three templates take far less work than ten pages designed from scratch.
- Custom features: booking, memberships, calculators, filters and integrations all add design, build and testing time.
- Content readiness: final copy and images keep a project moving. Missing content causes delays and rework.
- Migration: moving an existing site means mapping content, rebuilding templates and redirecting old URLs.
- Deadline: a rushed date can raise the price because other work has to move.
Should you pay per project or use a monthly retainer?
Pay per project when work arrives irregularly, and move to a retainer when you have steady monthly volume. At Yondsite’s rates, three 5 to 7 page builds cost $2,700 to $4,800 as separate projects. The Team plan costs $2,700 a month for a dedicated designer and developer, and covers roughly three to four builds.
| Option | Best for | Partner rate |
|---|---|---|
| Single project | One-off or irregular work | Based on scope |
| Solo retainer | Agencies that already have a designer or a developer | $1,500 a month |
| Team retainer | A steady flow of end-to-end builds | $2,700 a month |
| Team Plus retainer | Agencies that need three specialists | $3,800 a month |
Yondsite retainers begin with a one month paid trial, then run on 30 days notice, so you can test the fit without a long contract.
How much should an agency mark up white-label web design?
Work out your price from your target margin. Add the partner fee to the cost of your own team’s time, then divide the total by one minus your target margin. The same Unicrew guide says agencies typically target a 50 to 70 percent gross margin, although the right number depends on your positioning and overheads.
Here is an example. A partner charges $1,200 for a six-page site, and your team spends six hours on calls, briefing and review. At an internal cost of $75 an hour, your total cost is $1,650.
| Target gross margin | Client price | Gross profit |
|---|---|---|
| 40% | $2,750 | $1,100 |
| 50% | $3,300 | $1,650 |
| 60% | $4,125 | $2,475 |
Margin and markup are not the same thing. A 50 percent margin means doubling your total cost, which is a 100 percent markup.
What should a white-label web design quote include?
A clear quote prevents most arguments later. Before you say yes, check that it covers:
- Pages, templates and features in scope.
- The platform, and who pays for hosting, domains, themes, plugins and app subscriptions.
- Who supplies copy, images and brand files.
- The timeline, checkpoints and who approves each stage.
- How revisions work.
- An NDA, a no-client-contact rule and unbranded deliverables.
- Who owns the final files and logins.
For a wider vetting list, read 7 questions to ask a white-label web design partner.
Frequently asked questions
Why are some white-label quotes so cheap?
Very low quotes often rely on templates, a narrow scope or paid extras. That can be fine for a simple site, so compare what is included line by line before you decide.
Can I start with one project?
Yes. One project is the safest way to test quality, communication and deadlines. At Yondsite you can start at the listed project rates, and retainers begin with a one month paid trial.
Are hosting and licenses included?
Often not. Hosting, domains, premium plugins and app subscriptions are usually separate because they are ongoing costs. Ask who pays for each one before you quote your client.
Will my client see the partner rate?
No. Partner rates stay between you and your white-label partner. You set the client price, and Yondsite never contacts your clients.
What do I need for an accurate quote?
Share the page list, platform, required features, content status and deadline. Yondsite replies within 24 hours with a quote, or with the questions it needs answered first.
Want a number for your next project? Estimate it with the pricing calculator or send Yondsite your brief.
